As a young marketing executive several years ago, I read an article titled: Differentiate or die. The gist of the article was the need to clearly standout and carve a niche as a business. Omawumi has done just that with her music.
Talking about turning the ordinary to the extraordinary, “If you ask me…” is an ordinary phase but Omawumi has made a hit track of it; Bottom belle I’m told is a re-make of an old highlife song which connects with our parents, and Kpamurege which she used in that song is a word we played with in primary school…
Like it or not, Pidgin is our unofficial lingua franca. Some people fane ignorance and will rather speak English with a British or American accent, but not Omawumi. She has a proudly Nigerian identity and she is not ashamed of it.
I acknowledge that it is important to speak Queen’s English as it is our official lingua franca and Omawumi certainly does. English makes you a citizen of the world; but Pidgin, makes you a citizen of Nigeria.